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Hanna
EXPERIENCE

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We create experiences that move people.

From production roots to international experiences.

ABOUT US

30+

projects

100k m²

of space

1 million +

visitors

 Hanna Experience is more than just an event company – we’re leaders in shaping the future of events across the globe.

40+ countries, including Europe and the Middle East, where we deliver standout experiences for B2B and B2C clients across industries, banking, media, and sports. Our footprint spans

We don’t just follow trends, we lead the 5.0 transformation of events, blending a ‘human’ touch with cutting-edge digitalization and innovation. Our commitment goes beyond expectations as we insist on breaking boundaries and setting new benchmarks.

We create experiences that move people.

With offices in Belgrade and Palma de Mallorca, Hanna Experience designs and produces large-scale live events, sport presentations, and brand experiences that connect people through emotion and precision.
Our work spans from global music tours and festivals to international sports productions — turning every project into a story that stays with the audience long after the lights go down.

Hanna Experience — where creativity meets structure, and emotion becomes production.

OUR WORK

ATP BELGRADE OPEN

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VOLLEYBALL

NATIONS

LEAGUE

ATP BELGRADE OPEN

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ATP

BELGRADE

OPEN

 Hanna Experience is more than just an event company – we’re leaders in shaping the future of events across the globe.

ATP BELGRADE OPEN

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EUROPEAN

AQUATICS

CHAMPIONSHIP

ATP BELGRADE OPEN

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EUROPEAN

WATER POLO

CHAMPIONSHIP 2026

40+ countries, including Europe and the Middle East, where we deliver standout experiences for B2B and B2C clients across industries, banking, media, and sports. Our footprint spans

ATP BELGRADE OPEN

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RAMMSTEIN

We don’t just follow trends, we lead the 5.0 transformation of events, blending a ‘human’ touch with cutting-edge digitalization and innovation. Our commitment goes beyond expectations as we insist on breaking boundaries and setting new benchmarks.

ATP BELGRADE OPEN

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ED SHEERAN

ATP BELGRADE OPEN

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ZEMFIRA

ATP BELGRADE OPEN

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INDIVIDUAL

ACHIEVEMENTS

Volleyball Nations League (VNL)

Sport Presentation & Fan Activation

Hanna Experience was engaged as an external production partner of the Volleyball Nations League in Belgrade, focusing on the creative and operational execution of the in-venue sport presentation.
While the client defined the core activation concepts, our team developed all graphic and visual assets, managed live event coordination, and oversaw the on-site implementation of entertainment segments throughout the competition.

Interactive activations included:
Launch T-Shirt, Fun Prediction, Wheel of Fortune, Audience Wave, Cheer Up!, Kiss Cam, Cry Cam, Dance Cam, and Look-A-Like Cam — each designed to enhance crowd engagement and elevate the overall arena experience. Through precise production and creative direction, Hanna Experience helped bring energy, rhythm, and emotion to every match moment.

ATP 250 Belgrade Open

Sport Presentation, Fan Activation & Closing Ceremony

A major production challenge and one of Hanna Experience’s signature projects.
Our team was responsible for the sport presentation, creative direction, and full live experience of the ATP 250 Belgrade Open — from the visual design of the player tunnel to the interactive entertainment program inside and outside the arena.

The Fan Zone, specially designed for children, became the tournament’s liveliest area — a playful space where young visitors engaged in themed games connected with in-venue activations.
Activities that started in the Fan Zone often continued in the main court, turning the entire event into a seamless interactive story.

Audience activations included:
Play With Us, Trivia Quiz, Baby Face Cam, Lucky Seat, Look-Alike Cam, Kiss Cam, Happy Dance, Dream Wall, and the Light Show with live audience participation.

The highlight of the event was the Closing Ceremony — a 9-minute projection mapping and interactive performance fully conceived and produced by the Hanna Experience creative team.
Two months of preparation culminated in a visually stunning and emotionally charged finale that closed the tournament in true world-class fashion.

Hanna Experience — delivering energy, precision, and emotion to the heart of sport.

+6

European Aquatics Championships 2024 – Belgrade

Sport Presentation & Creative Direction

The first major milestone for the newly formed Hanna Experience / Production team — and the beginning of an ongoing collaboration with the European Aquatics (EA) family.

Hanna Experience was engaged only 45 days before the start of the championship, tasked with delivering a full sport presentation concept and live operations for one of Europe’s largest aquatic events.
The competition included Diving, Open Water Swimming, Artistic Swimming, and Swimming disciplines, with over 650 athletes across three venues in Belgrade.

Our responsibilities covered the complete creative design and setup of venue screens, live content editing, music direction, and protocol management for ceremonies and medal awards.
Each discipline had its own dedicated team — including sport presentation managers, assistants, editors, DJs, announcers, and photographers — working in perfect coordination.
Photos taken on-site were processed in real time and instantly returned to the venue for live use, ensuring that every athlete’s moment was celebrated as it happened.

Delivering a project of this scale under such a short timeline proved the strength, precision, and commitment of the Hanna Experience team — establishing a long-term partnership with the European Aquatics family.

+8

European Men’s Water Polo Championship, Belgrade 2026

Ongoing

+8

Rammstein – Belgrade 2023

Full Backstage Operations & International Tour Integration

Hanna Production managed complete backstage production and logistics for the Rammstein concert in Belgrade — one of the largest and most technically complex shows ever organized in Serbia.

Our team coordinated artist and crew hospitality, production office setup, catering operations, and local crew scheduling across multiple working zones.
Special attention was given to security, HSE protocols, backstage coordination due to the scale of Rammstein’s touring infrastructure.

Working closely with the German tour management and stage engineers, Hanna Experience ensured flawless communication, daily synchronisation of schedules, and precise execution of all backstage workflows.
The result was a seamless integration of international and local teams — executed to the second, as required by Rammstein’s world-class touring standards.

+6

Ed Sheeran – Belgrade 2024

Backstage Logistics & Artist Operations

For Ed Sheeran’s record-breaking concert in Belgrade, Hanna Production led the entire backstage management and coordination, ensuring smooth operations across multiple departments.

Our scope included artist and crew hospitality, production offices setup, access control and accreditation, transportation and catering, and local crew scheduling.
The event required a high degree of adaptability, as the show integrated international touring protocols with local infrastructure and logistics.

Through precise communication with Ed Sheeran’s management and touring crew, we delivered on-time, high-standard operations and guaranteed a seamless backstage experience that supported one of the most-watched live performances ever held in Serbia.

Zemfira – Belgrade 2023

Artist Hospitality & Backstage Coordination

For the acclaimed Russian artist Zemfira, Hanna Production provided full backstage support and coordination during her concert in Belgrade. Our role covered artist hospitality, crew logistics, backstage layout design, local production assistance, and run-of-show communication with Zemfira’s management team.

The project was marked by a smaller, more intimate production format, demanding close coordination, detailed timing, and a personal approach to artist relations.
Hanna Experience ensured that every aspect of backstage operation — from dressing-room preparation to technical crew flow — was handled with precision and discretion, providing a smooth and comfortable working environment for the touring team.

01.

European Aquatics 2024

Head Of Sport Presentation
02.

Live Nation Entertainment 2024

Head Of Operations/Backstage
03.

Sparta CF 2023

Head Of Operations
04.

Sky Corporation INT, Music Week 2022-2023

Head Of Operations
05.

Exit Festival 2018-2023

VIP Hospitality lead
06.

Saudi Cup 2023

Head Of Production
07.

Titan Desert Rose 2022

Production Manager
08.

Super League Triathlon / Neom Beach Games 2022

Production Manager
09.

GKA World Tour / Neom Beach Games 2022

Production Manager
10.

FIFA Coca Cola Tour 2022

Head Of Operations
11.

Formula - E 2022

Head Of Production
12.

RISE 100 2022

Production Manager
13.

IFH Super Globe Handball, Saudi Arabia 2021

PM & Support Events
14.

Sky Corporation INT 2016-2019

Project Manager
15.

Euroleague Basketball 2018

Venue Manager
16.

Siemens 2017

Project Manager
17.

Expo 2017

Executive Producer
18.

X Factor, TV Prva 2015

Executive Producer
19.

TV Nova

Production Manager
20.

Constantin - Movie 2013-2014

Executive Producer

Alone we can do so little,
together we can do so much.

HELLEN KELLER

No one can whistle a symphony.
It takes a whole orchestra to play it.

H.E. LUCCOCK