WE CREATEWE PRODUCEWE OPERATE
WHAT WE DO
Strategy-grounded design. 3D & VR expertise for virtual, hybrid, and in-person events. Sport presentation built for broadcast and live audiences.
Data-driven event management. Full AV and staging solutions. Proven across international sports federations and sovereign-backed mega-events.
Immersive fan zones, VIP hospitality, and branded activations for major sporting competitions — ATP, FIFA, Formula E, IHF championships.
Total event ownership from brief to final de-rig. Built for high-complexity, multi-stakeholder environments where only the highest standard is acceptable.
EVENT TYPES
Sport presentation, fan zone experience, fan engagement. Proven across ATP, FIFA, IHF, Formula E, and Special Olympics.
Fan zones, VIP suites, sponsor activations, ceremonies, and athlete experiences for championship-level events.
Consumer experiences, brand activations, product launches, and pop-ups that create lasting impact.
Full audiovisual provision with backstage operations. International artist protocols and hospitality management.
OUR PROCESS
Before the first call, six pillars of thinking
We start with your ambition. What does success look like? Who is in the room and why does it matter?
We listen first. Deep consultation to understand what the client needs to hear, feel, and take away.
Ideas generated without limits. We explore concepts that are bold, original, and always executable.
Every idea tested against reality. We build financial models before committing a single resource.
We map every stakeholder and build the communication architecture before anything moves forward.
We are honest advisors. If the conditions aren't right, we say so. If they are, we commit fully.
OUR APPROACH
Six-phase methodology
Workshops, site visits, stakeholder mapping
CAD layouts, BOQ, RFPs, rigging plans
Fabrication, rehearsals, logistics
FOH/BOH setup, rehearsals, safety audits
Show flow, broadcast, guest experience
De-rig, reconciliation, ROI report
TRUSTED BY
ADDITIONAL TRACK RECORD
- 01.HEAD OF OPERATIONSLive Nation Entertainment 2024
- 02.HEAD OF OPERATIONSSparta CF 2023
- 03.HEAD OF PRODUCTIONSaudi Cup 2021 & 2023
- 04.BACKSTAGE OPSEd Sheeran
- 05.PROJECT LEADIHF Handball World Cup
- 06.FAN ZONE DIRECTORSpecial Olympics Abu Dhabi
- 07.PRODUCTION DIRECTORRed Bull Show Run Jeddah
- 08.EVENTS OPERATIONSAbu Dhabi & Dubai Tour – 4 Seasons
- 09.EVENTS DIRECTORRiyadh Fashion Week 2024
- 10.SENIOR PMBurj Khalifa New Year
- 11.PRODUCTION MANAGERTitan Desert Rose 2022
- 12.PRODUCTION MANAGERSuper League Triathlon / Neom Beach Games 2022
- 13.PRODUCTION MANAGERGKA World Tour / Neom Beach Games 2022
- 14.HEAD OF OPERATIONSFIFA Coca Cola Tour 2022
- 15.HEAD OF PRODUCTIONFormula-E 2022
- 16.EXECUTIVE PRODUCERExpo 2017
- 17.VIP HOSPITALITY LEADExit Festival 2018–2023
LEADERSHIP
THE TEAM BEHIND
HANNA EXPERIENCE
Two decades of expertise. Two continents of operation. One standard of excellence.
DEJAN NIKOLIĆ
Founder & CEO
Belgrade, Serbia · Palma de Mallorca, Spain
With over 15 years of expertise in event management, Dejan has built a career translating client objectives into successful, impactful events — from world-renowned sports championships and large-scale music festivals to corporate activations. He founded Hanna Production in 2016, evolving it into Hanna Experience in 2023.
Notable Projects
Core Skills
IGOR ILIĆ
Partner & Events Director
Dubai, UAE · Riyadh, Saudi Arabia
With 20+ years spanning international sports federations, sovereign mega-events, and premium brand activations across MENA and Europe, Igor has delivered at the highest level — from FIFA and IHF to Formula E, Saudi Cup, and Special Olympics, with HRH Mohammed bin Salman Al Saud in attendance on three separate occasions.
Notable Projects
Core Skills
Hanna Experience is a creative production agency founded in Belgrade in 2016 by Dejan Nikolic and Vuk Vukicevic, originally under the name Hanna Production. Built on years of hands-on experience in stage design, technical management, and large-scale event production, the agency quickly became a trusted name behind some of the region's biggest live events. In 2023, under the leadership of Dejan Nikolic, the agency transitioned into Hanna Experience — reflecting a broader mission: not only to produce events, but to craft immersive, emotion-driven experiences. With a base in Belgrade and an office in Palma de Mallorca, Hanna Experience continues to combine creativity, precision, and international expertise.
"Where creativity meets structure, and emotion becomes production."
ALONE WE CAN DO SO LITTLE, TOGETHER WE CAN DO SO MUCH.